Responsibilities

• Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
• Ensure all content reflects our mission, values, and person-centered approach.
• Build a consistent and compelling narrative about self-direction and our role within long-term care.
• Develop and implement annual marketing strategies aligned to organizational priorities and growth.
• Lead multi-channel campaigns across digital, social, email, SEO, print, conferences, and events.
• Oversee website strategy, structure, content, analytics, and continuous optimization.
• Highlight GT’s technology, caregiver tools, customer support, and state-specific programs through engaging campaigns.
• Lead PR strategy, media outreach, and GT’s public presence.
• Draft and review press releases, executive messaging, speeches, and thought-leadership pieces.
• Manage crisis communication preparedness and real-time response.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field.
• 7+ years in marketing, communications, or brand leadership roles.
• Proven experience managing multi-channel marketing programs.
• Exceptional writing, messaging, and storytelling skills.
• Strong digital marketing experience (SEO, social media, analytics, web management).
• Demonstrated ability to collaborate cross-functionally in a mission-driven environment.

Preferred

• Should have experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments.
• Experience supporting multi-state organizations or government-funded programs.
• Experience overseeing communications during organizational transitions or large-scale rollouts.
• Leadership experience within values-driven or high-growth organizations.