Responsibilities

• Brand Leadership & Messaging: Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
• Ensure all content reflects our mission, values, and person‑centered approach.
• Build a consistent and compelling narrative about self‑direction and our role within long‑term care.
• Marketing Strategy & Execution: Develop and implement annual marketing strategies aligned to organizational priorities and growth.
• Lead multi‑channel campaigns across digital, social, email, SEO, print, conferences, and events.
• Oversee website strategy, structure, content, analytics, and continuous optimization.
• Highlight GT’s technology, caregiver tools, customer support, and state‑specific programs through engaging campaigns.
• Communications & Public Relations: Lead PR strategy, media outreach, and GT’s public presence.
• Draft and review press releases, executive messaging, speeches, and thought‑leadership pieces.
• Manage crisis communication preparedness and real‑time response.
• Position GT as a national leader in self‑direction and community‑based services.
• Internal Communications: Partner with HR and leadership to deliver consistent and meaningful internal communication.
• Support employee engagement, culture, change management, and clarity around organizational updates.
• Content & Creative Development: Lead storytelling initiatives that center the voices of people we serve, caregivers, and community partners.
• Oversee creative development (videos, blogs, social, email, case studies, brand assets).
• Ensure all content is accessible, inclusive, and mission‑aligned.
• Stakeholder & Cross‑Functional Partnership: Collaborate with operations, customer service, government relations, product, and implementation teams.
• Support messaging for state transitions, program launches, RFP communications, and public initiatives.
• Team & Budget Leadership: Manage and develop a high‑performing marketing and communications team.
• Oversee external agencies, freelancers, creative partners, and marketing technology vendors.
• Manage budgets, timelines, and performance metrics.
• Data, Insights & Optimization: Use data to measure brand awareness, engagement, campaign ROI, and customer insights.
• Deliver reporting and actionable recommendations to executives.