Responsibilities

• Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
• Ensure all content reflects our mission, values, and person‑centered approach.
• Build a consistent and compelling narrative about self‑direction and our role within long‑term care.
• Develop and implement annual marketing strategies aligned to organizational priorities and growth.
• Lead multi‑channel campaigns across digital, social, email, SEO, print, conferences, and events.
• Oversee website strategy, structure, content, analytics, and continuous optimization.
• Highlight GT’s technology, caregiver tools, customer support, and state‑specific programs through engaging campaigns.
• Lead PR strategy, media outreach, and GT’s public presence.
• Draft and review press releases, executive messaging, speeches, and thought‑leadership pieces.
• Manage crisis communication preparedness and real‑time response.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field.
• 7+ years in marketing, communications, or brand leadership roles.
• Proven experience managing multi‑channel marketing programs.
• Exceptional writing, messaging, and storytelling skills.
• Strong digital marketing experience (SEO, social media, analytics, web management).
• Demonstrated ability to collaborate cross‑functionally in a mission‑driven environment.

Preferred

• Should have experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments.
• Experience supporting multi‑state organizations or government‑funded programs.
• Experience overseeing communications during organizational transitions or large‑scale rollouts.
• Leadership experience within values‑driven or high‑growth organizations.