Marketing & Communications Director at GT Independence | USA

GT Independence

Marketing & Communications Director

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 5 months ago

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Job Summary

Drive brand, marketing, and communications leadership for GT Independence, shaping mission‑aligned storytelling and multi‑channel programs across brand, PR, internal, and content.

Must-have: 7+ years in marketing, communications, or brand leadership
Standout: Experience leading multi‑channel campaigns and PR in mission‑driven organizations
Standout: Healthcare/regulated environment or multi‑state program experience (preferred)

Job Description

Responsibilities

Brand Leadership & Messaging: Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
Brand Leadership & Messaging: Ensure all content reflects our mission, values, and person‑centered approach.
Brand Leadership & Messaging: Build a consistent and compelling narrative about self‑direction and our role within long‑term care.
Marketing Strategy & Execution: Develop and implement annual marketing strategies aligned to organizational priorities and growth.
Marketing Strategy & Execution: Lead multi‑channel campaigns across digital, social, email, SEO, print, conferences, and events.
Marketing Strategy & Execution: Oversee website strategy, structure, content, analytics, and continuous optimization.
Marketing Strategy & Execution: Highlight GT’s technology, caregiver tools, customer support, and state‑specific programs through engaging campaigns.
Communications & Public Relations: Lead PR strategy, media outreach, and GT’s public presence.
Communications & Public Relations: Draft and review press releases, executive messaging, speeches, and thought‑leadership pieces.
Communications & Public Relations: Manage crisis communication preparedness and real‑time response.
Internal Communications: Partner with HR and leadership to deliver consistent and meaningful internal communication.
Internal Communications: Support employee engagement, culture, change management, and clarity around organizational updates.
Content & Creative Development: Lead storytelling initiatives that center the voices of people we serve, caregivers, and community partners.
Content & Creative Development: Oversee creative development (videos, blogs, social, email, case studies, brand assets).
Content & Creative Development: Ensure all content is accessible, inclusive, and mission‑aligned.
Stakeholder & Cross‑Functional Partnership: Collaborate with operations, customer service, government relations, product, and implementation teams.
Stakeholder & Cross‑Functional Partnership: Support messaging for state transitions, program launches, RFP communications, and public initiatives.
Team & Budget Leadership: Manage and develop a high‑performing marketing and communications team.
Team & Budget Leadership: Oversee external agencies, freelancers, creative partners, and marketing technology vendors.
Team & Budget Leadership: Manage budgets, timelines, and performance metrics.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field
7+ years in marketing, communications, or brand leadership roles
Proven experience managing multi‑channel marketing programs
Exceptional writing, messaging, and storytelling skills
Strong digital marketing experience (SEO, social media, analytics, web management)
Demonstrated ability to collaborate cross‑functional in a mission‑driven environment

Preferred

Should have experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments
Experience supporting multi‑state organizations or government‑funded programs
Experience overseeing communications during organizational transitions or large‑scale rollouts
Leadership experience within values‑driven or high‑growth organizations

GT Independence

GT Independence is a national leader in financial management (FMS) services, built by a family, for families. We started out as a single family, and we've grown into a national company that serves tens of thousands of people across the United States.But we haven’t forgotten our roots. GT is still a family-owned company—and we’re also a disability-owned and led organization that understands daily life with disabilities and long-term care needs. Our foundation is on the beliefs of inclusion, respect, and family.GT's mission: To help people live a life of their choosing regardless of age or ability.

Founded in 2004

Sturgis, Michigan, USA

2.6K employees (8 in marketing)

gtsd.org