Responsibilities

• The Marketing and Communications Director is responsible for developing and implementing comprehensive marketing strategies, ensuring adherence to brand standards, and generating data-driven insights to drive decision-making and campaign effectiveness.
• They oversee the creation and execution of various marketing materials and initiatives, including brochures, advertisements, websites, social media campaigns, and direct mail pieces.
• Additionally, the role plays a pivotal role in maintaining a consistent brand voice, managing social media presence, identifying new opportunities, directing multiple projects, and collaborating with stakeholders across the organization
• Direct and support multiple projects concurrently, employing project management best practices to meet goals, deadlines, and quality requirements.
• Strategically manage Frost Valley's social media presence across various platforms (Facebook, X, Pinterest, YouTube, Yelp, Instagram) by implementing engaging campaigns to maintain top-of-mind awareness among the audience.
• Monitor content creation and utilize monitoring tools to promptly respond to sales-oriented inquiries or program questions, while effectively addressing any content potentially damaging to the Frost Valley brand.
• Prepare organization-wide statements of support and develop plans for major public announcements, videos, websites, and other significant communication initiatives, including crisis communications.
• Integrate Development Dept strategies throughout all Frost Valley marketing including but not limited to appeal strategies and create compelling e-appeals for major campaigns, including but not limited to Year End Appeal, Spring Appeal, and Project 332.
• Devise innovative word-of-mouth marketing initiatives that leverage the existing guest and camper base to generate new leads and enhance retention.
• Conduct audience research to understand demographic needs and expectations, ensuring messaging aligns with their preferences and delivers impactful results.
• Engage in monthly meetings with Directors and Executive Team members to identify key markets and align marketing efforts accordingly.
• Take responsibility for creating and maintaining the department's budget, credit card reports, and check requests, ensuring compliance with the budgetary constraints while meeting marketing goals and objectives.
• Stay updated on industry trends, social media conversations and relevant news to aid in developing comprehensive crisis communication strategies that align with the organization's values and objectives.
• Will hire, on board, train, oversee and evaluate the Creative Director and the Assistant Marketing Director.