Marketing & Communications - Creative Designer

Buffalo, NY (Unknown)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end creative design system for the university, delivering print and digital assets across enrollment, academics, athletics, and campaigns; ensure brand consistency and support digital content, with DAM and cross-team collaboration.

  • Design high quality materials for print and digital across disciplines and campaigns.
  • Maintain brand standards and contribute to digital content, assets, and website visuals.
  • Collaborate with marketing, admissions, and campus partners to create assets that drive enrollment and engagement.

Job Description

  • Design and produce high-quality print and digital marketing materials for all areas of the university, including academics, enrollment, advancement, athletics, student affairs, and institutional initiatives.
  • Create a wide range of creative assets including advertisements, brochures, flyers, social media graphics, digital displays, presentations, publications, signage, web graphics, and other marketing collateral.
  • Design and develop creative assets that support enrollment marketing initiatives, including digital advertising, social media campaigns, email marketing, landing pages, recruitment publications, and academic program promotions.
  • Ensure all creative work aligns with D’Youville University brand standards, visual identity guidelines, and strategic communications goals.
  • Serve as a steward of the university brand by reviewing and helping maintain consistency across creative materials produced throughout the institution.
  • Assist with the design and visual presentation of content for the university website and other digital platforms.
  • Collaborate with communications, marketing, admissions, advancement, athletics, and campus partners to develop creative solutions that support institutional priorities.
  • Contribute to the organization and maintenance of the university’s digital asset management system, including file organization, tagging, and archiving.
  • Support project planning, creative scheduling, and other communications and marketing initiatives as assigned.
  • Stay informed of emerging design trends, creative technologies, and best practices in higher education marketing.
D'Youville University logo

D'Youville University

D’Youville is a nationally-ranked private university in Buffalo, New York. Founded in 1908, D'Youville offers undergraduate, graduate, and post-doctoral degrees in liberal arts, business, and healthcare. D’Youville’s small class sizes, experiential education, and interprofessional learning environments prepare students for success. For more information, visit dyu.edu.

Founded in 1908
Buffalo, New York, USA
847 employees (25 in marketing)

Traffic Signals

Monthly Visitors
46.5K
Monthly Google Ads Budget
$17.9K
Traffic Source Mix
Search
47.1%
Direct
45.9%
Referral
5.5%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~847

Marketing Team

Marketing Team Size
25 (3% of company)
Median Career Experience
16 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

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