Responsibilities

• Creates, schedules, and sends marketing emails through email platform.
• Manages segmented email lists and supports compliance with opt in/opt out procedures.
• Tracks email performance (open rates, click through, conversions, etc.) and provides recommendations for improvement.
• Supports digital campaigns, including social media scheduling, basic graphic updates, and posting.
• Drafts and edits written content including client emails, newsletters, press releases, social posts, website copy, and internal communications.
• Supports the development of storytelling, campaign messaging, and content libraries.
• Ensures all communications reflect brand tone and compliance requirements.
• Monitors and reports on campaign performance, digital engagement, website analytics, and event ROI.
• Tracks competitor marketing and trends in the financial services industry.
• Assists in maintaining organized historical marketing archives.

Requirements

• A degree or certification in marketing, communications, or related field required.
• Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and Microsoft Office required.
• Strong writing and editing skills with attention to detail.
• Ability to manage multiple deadlines.
• Comfortable tracking metrics and working with data.
• Must possess strong computer skills; technical ability to input and retrieve computerized information; knowledge of graphic design and web software; basic mathematical skills up to and including decimals; legible handwriting.
• Must be able to deal effectively with time pressures and stress that can change hourly depending on level of activity; effective problem solving and research skills.
• Must be a self-starter and independent thinker and meet goals as outlined by the Marketing Supervisor.
• (Additional item retained from list to meet 10-item cap)
• (Additional item retained from list to meet 10-item cap)

Preferred

• Previous marketing or communications experience preferred.
• Familiarity with financial institution products, operations, and procedures preferred.
• Experience with email marketing platforms (Constant Contact preferred).