Responsibilities

• Reporting to the Executive Director, the Marketing & Communication Coordinator (MCC) is responsible for developing and executing specific communication plans for NASW New Jersey (NASW-NJ) programs and services. Writes, reviews, and edits informational and promotional content for the chapter. Coordinates email marketing, social media, and other customer engagement efforts. Uses content management tools and resources. Produces collateral materials, including but not limited to newsletters, brochures, web pages, advertisements, and multimedia presentations. Serves as the communications point person for the chapter. Coordinates event exhibits when needed and manages business relationships with third party vendors. Provides operational and logistical support for NASW-NJ educational events. The MCC will be the direct report to Executive Director.
• Create and implement plans to promote programs through all appropriate channels (website, e-newsletters, member magazine, email, social media, et al)
• Creates and disseminates educational, program, advocacy and other related content in various media formats.
• Reviews, writes, and edits content.
• Works with subject matter experts.
• Prepares talking points for Executive Director as needed.
• Creates collateral materials such as: presentations, announcements, graphics, videos, social media posts, and testimonials, ensuring appropriate grammar and brand style.
• Responsible for developing and updating content on NASW-NJ’s website, social media channels, events app, and other channels.
• Prepares promotional content for inclusion in several NASW-NJ e-publications.
• Develops a marketing and communication plan. Provides communication analysis and reporting. Identifies and collects relevant data to evaluate results of communication initiatives.

Requirements

• Exceptional verbal and written communication skills. Creativity, storytelling, and diverse delivery of content via social and digital media.
• Strong organizational and time management skills; able to manage multiple priorities effectively.
• Ability to build trust and collaborate across sectors and with diverse stakeholders.
• Critical thinking, problem-solving, and analytical skills.
• Ability to work productively on cross-functional teams.
• Bachelor’s degree in Communications, Marketing, Journalism, Business, etc. BSW/MSW welcomed.
• Experience in areas of social work, nonprofit, association, or professional membership organization leadership.
• Must have experience developing communication strategies, communication techniques, and content development.
• Knowledge of basic communication/market research is required.
• Prior experience working with various social media platforms and email marketing tools strongly required.

Preferred

• Experience running paid social media and digital campaigns is a plus.
• Experience planning events, workshops, or trainings a plus.

Benefits

• This position qualifies for NASW benefits: Health/Dental/Vision Insurance, Paid Time Off, Paid Parental Leave, 401(k) retirement plan and more.