Responsibilities

• Support implementation of media strategies to raise awareness of our nonprofit organization's mission, programs, and initiatives; evaluate campaign results.
• Serve as a coordinator of the Foundation’s social media properties, helping with content planning, scheduling, monitoring engagement and coordinating responses to questions/comments.
• Maintain and update Marketing-Communications editorial calendar.
• Support the day-to-day maintenance of and monitoring social media; work with the Digital Director and others to analyze digital media performance metrics and compile regular reports on key metrics, trends, and insights to drive improvements and measure success.
• Utilize web-based tools (e.g. Sprout Social, HubSpot) to support digital marketing efforts.
• Collaborate cross-departmentally and with external vendors and agencies on larger projects, including marketing/conference campaigns and collateral, publications such as our annual impact report, media outreach and coordination, and more.
• Lend editorial assistance to produce compelling content for community outreach.
• Maintain and update database of community influencers, ambassadors, bloggers and other community partners. Support partner content development.
• Collaborate closely with the Foundation’s programs, including Quality of Life Grants, Information Specialists, Peer & Family Support Program and Outreach and Education on initiatives throughout the year.
• Provide support for drafting and editing media alerts, web content, blogs, newsletters, social media content and other publicity and promotional materials. Maintain consistent messaging and tone across platforms.
• Assist with planning and execution of awareness campaigns, such as Spinal Cord Injury (SCI) Awareness Month and Caregiver Awareness Month.
• Lend support to the planning and promotion of the annual Reeve Summit.
• Provide as-needed communications support (occasionally in-person) at NPRC exhibiting opportunities, grantee site visits, etc.
• Ensure all work is consistent with established brand guidelines, applicable policies, and compliance standards.
• Stay up to date with traditional and digital media trends, emerging platforms, and best practices.
• Periodic Responsibilities Include: - Participate in programmatic site visits to capture and produce communications content. - Volunteer at Reeve events to help with tasks other than Marketing & Communications - Participate in Reeve event committee meetings.

Requirements

• Associate’s degree and 1-3 years’ experience working for a non-profit, corporate, or agency, or equivalent combination.
• Understanding of media platforms, including social media.
• Excellent communication skills, both written and verbal.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Passion for nonprofit work and a commitment to making a positive impact.
• Must be able to lift up to 30 lbs. on occasion.
• Approximately 10-20% travel to local, regional, or national conferences and partner sites.
• Microsoft Office 365
• Canva
• Third-party social media platforms and tools (Meta, TikTok, LinkedIn, Sprout Social, etc.).
• Google web tools (Analytics, Google Ads, etc.)

Preferred

• Bachelor’s degree
• Experience with CMR, CMS (particularly HubSpot and WordPress) and/or other website and customer relationship management platforms and systems
• Working knowledge of HTML
• Basic knowledge of web accessibility and data privacy standards