Marketing and Communications Coordinator

Amarillo, TX (On-site)

$36K/yr – $45K/yrMid Level3+ years expFull time

Posted 8 hrs ago

Job Summary

Own the end-to-end content lifecycle across newsletters, social media, storytelling, and organizational publications, driving collaboration with teams to convert information into compelling campaigns and event marketing.

  • Develop and edit content for newsletters, donor communications, and reports.
  • Lead social media planning, writing, scheduling, and engagement.
  • Capture stories and visuals to demonstrate program impact and support campaigns.

Job Description

Responsibilities

  • Write and edit content for newsletters, donor communications, annual reports, brochures, website content, press releases, and other organizational communications
  • Develop and manage content for the organization's social media channels, including content planning, writing, scheduling, publishing, and engagement
  • Conduct interviews and gather stories that communicate the impact of the organization's mission and programs
  • Assist in the production of organizational publications, including The Roundup, alumni communications, event programs, and special projects
  • Create and maintain website content that supports organizational initiatives, events, and programs
  • Collaborate with departments across the organization to transform information into effective marketing and communication materials
  • Support marketing, promotional, and communication efforts for organizational events, fundraising activities, and community outreach initiatives
  • Capture photography and visual content as needed to support storytelling, social media, publications, and other marketing efforts
  • Exhibits appropriate interactions with residents
  • Assists in creation of content for promotion of the Boys Ranch Rodeo and other special events and/or fundraising activities

Requirements

  • Bachelor's degree from an accredited university in marketing, communications, journalism, or related field required
  • A minimum of 3-5 years' experience in marketing, communications, journalism, or related field required, preferably in a not-for-profit environment
  • Proficiency in Desktop Publishing and Microsoft Office for Windows applications (word processing, database, spreadsheet, e-mail, presentation graphics, etc.) is required
  • Demonstrated experience managing professional social media accounts
  • Strong writing, editing, and storytelling abilities
  • Experience creating content for Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging social media platforms
  • Ability to identify stories and independently develop content with minimal supervision
  • Knowledge of social media analytics and content planning
  • Photography and basic video editing experience preferred
  • Strong project management skills - with ability to move editorial products across teams

Benefits

  • 401(k) with company match
  • Roth 401(k)
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending account
  • Life insurance
  • Employee assistance program
  • Paid time off
  • Housing provided
Cal Farley's Boys Ranch logo

Cal Farley's Boys Ranch

The OrganizationFounded in 1939 north of Amarillo in the Texas Panhandle, Boys Ranch, Founded by Cal Farley's is one of America's largest privately-funded child and family service organizations, specializing in residential services provided at no cost to the families of children in its care. Boys Ranch's residential programs offer a campus environment at the organization’s flagship campus where children live in homes or cottages, and basic-care services offer 24-hour supervision in a small, community setting where the residents attend school and have a myriad of academic, experiential learning, athletic and other extracurricular opportunities. Houseparent couples, caseworkers, other adult mentors and professionals guide the children to develop their potential and help them become principled, contributing members of society upon graduation or completion of their individual therapeutic plans. Boys Ranch sits on about 12,000 acres in the rugged mesas northwest of Amarillo. Boys Ranch itself is a self-supporting community on a 1,000-acre footprint. Facilities on the property include barns, livestock and horse arenas; residence homes; a chapel; an independent school district with elementary, middle and high schools, a gymnasium, a natatorium and an auditorium; recreational installations such as a ropes course; a greenhouse; a fire department; and water treatment facility. While at first glance, the Boys Ranch campus might appear much like any other Texas Panhandle town, it is much more. Open to at-risk children ages 5 to 18, Boys Ranch is an entire community built intentionally to surround children from across the nation with nurturing support and structure, meeting the six essentials of Cal Farley’s Model of Leadership and Service®, those areas of need the organization believes every human being must satisfy to achieve his/her God-given potential: safety, belonging, achievement, power, purpose and adventure.

Founded in 1939
Amarillo, Texas, USA
242 employees (10 in marketing)

Salaries

Posted range

$36K/yr – $45K/yr

Taken straight from the job posting.

See all Cal Farley's Boys Ranch salaries

Marketing Team

Marketing Team Size
6 (2% of company)
Median Tenure
26.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
9.4K
Monthly Google Ads Budget
$919
Traffic Source Mix
Search
28.5%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~242
Cal Farley's Boys Ranch logo

Marketing and Communications Coordinator

Cal Farley's Boys Ranch · Amarillo, TX · On-site