Washington Health Benef

Marketing and Communications Associate

Olympia, WA (Hybrid)

$64K/yr – $70K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive content, campaigns and internal communications at the Washington Health Benefit Exchange, with a focus on CMS updates, SEO optimization, and multi‑channel outreach.

  • Own content management across websites, emails, and social channels.
  • Must-have: Bachelor’s in marketing/communications and 2 years cross‑platform experience.
  • Standout: Experience aligning internal comms with leadership and public-facing campaigns.

Job Description

Responsibilities
  • The Marketing and Communications Associate will be responsible for content management including posting to websites, social media, marketing emails, documents and asset management and internal communications resources.
  • Internal communications support
  • Communicate the Exchange’s mission and adhere to operating principles in internal communications.
  • Meet with Communications leadership to identify internal communication needs, build trust and gather first-hand information to support and promote staff projects and successes.
  • Support web, SEO and content
  • Update our websites’ content and campaign pages using a content management system (CMS). Apply search engine optimization (SEO) best practices to improve visibility.
  • Execute integrated campaigns
  • Use a marketing mindset to spot story ideas, pitch ideas and develop persuasive messaging to support the Exchange’s work.
  • Launch multi-channel campaigns across email, SMS, web and social media through coordinated timelines, assets and execution.
  • Analyze, report and improve impact of multi-channel campaigns by tracking performance using dashboards and analytics tools.
  • Create social media content that garners new customers and retains existing customers by dispelling misinformation.
  • Respond to customers’ comments, complaints or questions on social media by providing online resources or connecting consumers to in-person assistance.
  • Media, legislative and outreach materials support
  • Maintain press lists through updates and research of new reporters.
  • Send press releases to media, external partners, staff and authorizing environment.
  • Ensure materials are distributed and readily accessible on digital platforms and print.
  • Support the Exchange's legislative and outreach priorities in partnership with subject matter experts on design and content.
  • Other duties as assigned.