Responsibilities

• Internal communications support: Communicate the Exchange’s mission and adhere to operating principles in internal communications.
• Meet with Communications leadership to identify internal communication needs, build trust and gather first-hand information to support and promote staff projects and successes.
• Support web, SEO and content: Update our websites’ content and campaign pages using a content management system (CMS). Apply search engine optimization (SEO) best practices to improve visibility.
• Execute integrated campaigns: Use a marketing mindset to spot story ideas, pitch ideas and develop persuasive messaging to support the Exchange’s work.
• Launch multi-channel campaigns across email, SMS, web and social media through coordinated timelines, assets and execution.
• Analyze, report and improve impact of multi-channel campaigns by tracking performance using dashboards and analytics tools.
• Create social media content that garners new customers and retains existing customers by dispelling misinformation.
• Respond to customers’ comments, complaints or questions on social media by providing online resources or connecting consumers to in-person assistance.
• Media, legislative and outreach materials support: Maintain press lists through updates and research of new reporters.
• Send press releases to media, external partners, staff and authorizing environment.

Requirements

• Bachelor’s degree in marketing, communications or related field (Note: Qualifying experience may substitute year-for-year of the education requirement).
• Two (2) years of experience providing customer service in professional or public-facing environments, including communicating clearly and effectively to diverse audiences.
• Two (2) years of experience aligning campaign materials to be consistent and optimized across platforms.
• Two (2) years of experience with Google Analytics/Ads, Meta Ads or other analytics tools.
• Demonstrated experience communicating organizational mission, values and operating principles through internal communications, consistent with established guidelines and standards.
• Demonstrated experience collaborating with leadership and/or project teams by using active listening and a team-oriented approach to gather information and support communication needs.
• Ability to build and maintain internal and external customer focus and respond to customer inquiries in a timely manner.
• Understanding of historical, current, and ongoing changes in the health care industry and barriers.
• Proficiency within content management systems.
• Experience with SEO optimizations.

Preferred

• Two (2) years of demonstrated experience creating and managing social media in a professional setting, including developing content to engage audiences and address or correct misinformation.
• Demonstrated experience identifying, developing and pitching relevant story ideas and persuasive messaging to engage diverse audiences.
• Strong writing skills including the ability to communicate clearly and at a 5th grade level, meeting the governor’s plain talk initiative.
• Experience maintaining professional contact lists, including researching and updating reporter or stakeholder information, with attention to detail and the ability to establish and maintain professional rapport.
• Demonstrated experience coordinating and distributing press releases or external communications to media, partners and internal audiences in accordance with established approval processes and guidelines.
• Demonstrated experience distributing and maintaining communications materials is accurate, accessible and up to date.
• Familiarity with the legislative process, state government and the budget process.
• Knowledge of Washington state media markets and landscape.
• The ability to communicate messages to different audiences with different needs.

Benefits

• Take a peek at our benefits package.