Responsibilities

• Monitors and reports on trends in social media tools and applications; applies knowledge to increasing the effective use of social media at the Company.
• Assists with new business opportunities by strategizing with clients on meeting booklets, proposals, presentations, etc.
• Ensures business development efforts are linked across teams, monitor progress of new client pursuits, and help eliminate barriers in converting prospects to clients.
• Analyzes existing traffic and conversion trends to identify areas of opportunity.
• Writes and delivers content for internal websites, blogs, Quora posts, email, and/or social media.
• Manages marketing metrics dashboards and establishes benchmarks and targets for high level metrics (Customer Acquisition Cost, Customer Lifetime Value, etc.) by channel.
• Engages and communicates with key business partners to align priorities and influence business areas.
• Presents and messages actionable and relevant information around marketing plans and deliverables to management as needed.

Requirements

• Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
• 5+ Years Marketing, Communications or related experience. - Required.
• Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
• Extremely strong written abilities, with consideration of creative writing preferred.
• Ability to work independently with a high level of critical thinking skills.
• Comfortable with new digital technology, social media, and reporting.
• Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results.
• Ability to work individually on a project or in a team environment; ability to listen, evaluate different view points and influence others.
• Ability to identify, analyze and solve complex problems.
• Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes.
• Strong time management skills.
• Critical thinking and problem solving skills with the ability to understand complex projects.
• Exceptional interpersonal, written and verbal communications skills.
• Superior organizational and time management skills with an impeccable attention to detail.

Preferred

• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
• Experience in Microsoft Office products.

Benefits

• We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)