Responsibilities

• Email Marketing Campaigns (Technical Audience Focus)
• Assist in developing and deploying targeted email campaigns promoting instruments, application notes, webinars, and technical resouces.
• Segment audiences by industry and application area.
• Coordinate, build, and format campaigns within marketing automation platforms.
• Monitor performance metrics including open rates, click-through rates, and lead conversions.
• Support CRM data management and ensure compliance with data protection regulations.
• Social Media and Technical Content Distribution
• Draft and schedule posts highlighting applications, case studies, product features, and industry trends.
• Repurpose technical content (white papers, blog articles, webinar recordings) into concise social media formats.
• Coordinate visuals such as microscopy images, instrument schematics, and infographics.
• Track engagement metrics and provide performance summaries.
• Maintain brand consistency and technical accuracy across all platforms.
• Webinars and Virtual Scientific Events
• Support the planning and execution of technical webinars.
• Coordinate speaker logistics with product managers, application scientists, and external collaborators.
• Develop registration pages and promotional campaigns.
• Host or co-host webinars, manage Q&A sessions, and moderate technical discussions.
• Collect post-event analytics and assist in follow-up lead nurturing campaigns.
• Event Marketing
• Track timelines and deliverables for brochures, videos, landing pages, and trade show materials.
• Support logistics for exhibitions, conferences, and customer workshops.
• Organize meetings with suppliers' marketing teams and coordinate events.

Requirements

• Bachelor's Degree in Marketing, Communications, Engineering, Physical Sciences, or a related field.
• 1 – 3 years of experience in marketing, preferably in a scientific, industrial, or technical environment.
• Familiarity with marketing automation and CRM platforms.
• Strong written communication skills with the ability to present technical concepts clearly.
• Strong organizational skills and attention to detail.
• Professional communication skills suited to scientific and engineering audiences.

Preferred

• Experience supporting webinars or technical events is advantageous.
• Basic Understanding of scientific instrumentation markets (e.g. microscopy, spectroscopy, surface analysis, materials characterization) is beneficial.