Responsibilities

• Actively engage with our audience and target market on Instagram, Facebook, LinkedIn and YouTube.
• Develop innovative ways to experience Mechanics within our community, using social media as a primary method of promotion, communication, and advocacy.
• Highlight our people through announcements and spotlights.
• Write, produce, and appear in engaging videos with high entertainment value. Focus on a strategy that can grow and expand, so that others look forward to seeing, participating in, and watching.
• Produce quality videos from start to finish using appropriate equipment, apps, and software.
• Embrace new digital media trends; recommend and implement new media. Monitor data and track trends.
• Help maintain the consistency of the brand on the intranet and provide timely communication to help foster internal connectedness.
• Actively participate in community events, extending beyond regular hours. Rally the team for volunteer opportunities and coordinate group involvement.
• Contribute to Mechanics-hosted community events like Mechanics Mondays, Cash Mobs, and Live at Lunch.
• Engage and participate in community groups (Richland Young Professionals (RYP), Ashland Young Professionals (AYP), Richland Area Chamber of Commerce and the Ashland Area Chamber of Commerce.)

Requirements

• Bachelor’s degree from an accredited university required.
• Previous Marketing and video production experience preferred, as well as exposure to social media.
• Microsoft Office products, video editing and graphic design software
• Commitment to the bank’s vision, mission, and guiding principles
• Understanding of popular social networks – designs, functionalities, users and risks
• Stay current on trends for a younger demographic
• Ability to organize groups of people, as well as lead and encourage others
• A conscientious decision maker who enjoys being a member of a team
• Flexibility in work schedule, including evenings and weekends on a regular basis
• Travel will be required within and around the community

Preferred

• Storytelling passion
• Understanding of social media dynamics
• Ability to build a sense of community both inside and outside the organization