Responsibilities

• Manages marketing functions, advertising, corporate communications, and supervises campaigns for such areas as customer service, airfield construction, general aviation, and advocacy programs. Conceives, gains approval of, and supervises execution of media campaigns. Prepares and presents a marketing program budget to the Airport Directors and Board.
• Directs public affairs function, public information programs, and media relations that have impact on the airport and its mission, operations, and other internal/external publics.
• Develops, maintains, and executes airport marketing materials for local, regional, and national markets working closely with the marketing agency of record.
• Supports community and corporate relationships to establish ties, partnerships, governmental affairs, outreach, and tours
• Disseminates and follows up on news releases and media announcements to promote the Airport as an organization.
• Develops and sells advertiser packages, to create additional advertising opportunities and generate revenues for the airport.
• Attends air service development conferences in conjunction with the Airport Executive Director and makes presentations to encourage airline air service growth.
• Develops and publishes Social Media content to communicate complex ideas to various audiences.
• Manages the Airport’s website maintenance, including publishing and editing content, and contacting the website vendor for necessary updates and changes.
• Manages the Airport’s information display system (baggage, flight, gate and advertising information).

Requirements

• Bachelor's degree from accredited four-year college or university with major coursework in marketing, communications, journalism, graphic arts/design or a closely related field required.
• Five or more years of related experience in the principles and practices of communications (including crisis communication), public relations, marketing, advertising, and customer service required.
• Excellent writing and editing skills along with excellent public speaking skills and the ability to interact positively with members of the media, patrons, tenants and the general public, sometimes in the adversarial circumstance.
• Skills in data and market analysis and company positioning, brand identity, competitive analysis, strategic advertising, market communications, promotional marketing and digital applications.
• High proficiency and knowledge in digital marketing strategies and utilizing social media for marketing and public relations purposes.
• Intermediate or advanced skill level in graphic creative software preferred.

Preferred

• Intermediate or advanced skill level in graphic creative software preferred.