Responsibilities

• Designing and creating online marketing content, including newsletters, brochures and promotional emails.
• Collaborating with design and public relations to create whiite papers, infographics, and marketing videos.
• Tracking and recording the performance of marketing campaigns and presentimng this information to the marketing department.
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assisting the return on investment (ROI) for marketing campaigns.
• Networking with potential customers and industry professionals to grow brand awareness and promote the company products.
• Contacting and maintaining relationships with the decision makers and marketing teams for existing and new groups that are onboarded.
• Setting up onsite visits, workshops, in-person seminars, on-line webinars with all existing and new groups on a monthly basis.

Requirements

• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
• Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
• Being familiar with project management software is also an asset.
• Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates.
• Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design.
• Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
• MUST have superior customer relations phone skills.
• Hub Spot, CRM, Eventbrite, Mailchimp, Zoom experience and proficient with Microsoft 360.
• This is not a Graphic Designer position.

Preferred

• Being familiar with project management software is also an asset.