Responsibilities

• You look for innovative, creative ways to grow brand recognition and awareness, create internal and external “Customers for Life”, and develop messages that keep people and the ‘why’ first. You enjoy working across departments to proactively make each project you lead and assist a success, helping to develop the message and materials that create impact. Developing brand materials and content and being able to seamlessly manage projects to completion will be a large focus for the Brand Coordinator position.
• Campaign Execution & Lead Generation
• Execute and optimize marketing communications campaigns from concept through launch and reporting
• Maintain and execute key strategies to grow and acquire external customers
• Assist with direct marketing, newsletters, email marketing, creative requests and other marketing aspects to generate more leads and brand awareness for each location
• Participate in brainstorm and ideation sessions; develop and bring to life the great ideas from these meetings
• Participate in tradeshow and event planning and in the development of new lead strategies
• Assist with tracking and reporting industry trends and various marketing activities
• Content & Social Media Marketing
• Coordinate, develop, and/or execute digital content, ad creation, and content calendars

Requirements

• 3+ years related experience within a Marketing Communications role; agency experience preferred
• Experience managing and delivering multiple projects simultaneously
• Solid understanding of marketing communications concepts that drive business, lead generation, and build brand awareness
• Creative experience developing brand materials
• Strong project support experience
• Experience taking initiative to elevate any project given pass the initial request
• Associates degree or two years college or technical school or equivalent in work experience

Preferred

• Previous agency experience preferred