Responsibilities

• Develop and implement marketing tactics aligned with VRE’s strategic communication goals.
• Manage daily activities on social media platforms, including creating content calendars, scheduling posts, and running organic and paid campaigns.
• Monitor social media channels, hashtags, and keywords to track feedback and trends.
• Engage with, and analyze, VRE social media audiences to understand customer needs and desires and promote a positive perception of the VRE brand.
• Generate creative and innovative ideas for social media campaigns, presenting them to the team for approval.
• Collect and analyze social media performance data to make recommendations for optimization.
• Create engaging content for blogs, websites, and marketing collateral, ensuring brand consistency and quality.
• Assists in content development for VRE’s news/blog, website updates, and other marketing and training collateral
• Coordinate the design and purchase of VRE merchandise and other promotional items with vendors and contractors.
• Submit and track requisitions, purchase orders, and task orders related to marketing and communication initiatives.

Requirements

• Knowledge of social media analytics and the ability to derive insights for improvement.
• Excellent written and oral communication skills, including ability to present information orally and in writing to a wide range of audiences, including elected officials
• Knowledge of project management techniques, including budgeting, management of projects, scheduling, scoping, and quality control.
• Knowledge of current advertising and marketing principles, practices, and trends.
• Skilled in social media management, content creation, and copywriting.
• Skilled in graphic design, and Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom)
• Proficiency using technology and systems, and tools to include Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
• Solid organizational skills and ability to be flexible and adaptable in responding to new information, changing conditions, and/or unexpected obstacles in a fast-paced environment