Responsibilities

• Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and Recreational Sports; ensure all are in-line with appropriate targets, timelines, policies and techniques
• Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required
• Plan and create original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs.
• Ensure all materials, art, or work produced follow proper brand standards and brand consistency
• Maintain the departmental website, updating content and design as needed
• Assist with creating communications for high-level stakeholders
• Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations
• Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed
• Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility
• Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

Requirements

• A bachelor’s degree and three years of experience; or an associate’s degree and five years in an appropriate area of specialization; or an equivalent combination of education and experience.
• Position requires a criminal background check.
• Valid Driver’s License
• Preferred: EDUCATION & EXPERIENCE:
• Bachelor’s in marketing, public relations/communications, graphic design, advertising or business marketing
• Demonstrated experience in creating, managing and measuring marketing strategies, content creation and digital engagement.
• Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with a fluctuating and competing priorities
• Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
• Demonstrated experience in brand management
• SKILLS:

Preferred

• Bachelor’s in marketing, public relations/communications, graphic design, advertising or business marketing
• Demonstrated experience in creating, managing and measuring marketing strategies, content creation and digital engagement.
• Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with a fluctuating and competing priorities
• Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements
• Demonstrated experience in brand management
• Demonstrated proficiency with computers and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Demonstrated experience with website creation and editing (WordPress)
• Demonstrated proficiency in social media platforms
• Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing
• Highly proficient in print-related applications and techniques