Marketing Co-Op Intern at Illinois Tool Works | Danvers, MA | $28/hr – $30/hr

Illinois Tool Works

Marketing Co-Op Intern

Danvers, MA (On-site)

$28/hr – $30/hrIntern/New GradFull time

Posted 5 months ago

Job Summary

Drive market research and analysis to inform strategic marketing decisions in a technical B2B setting.

Own primary and secondary research to generate actionable insights and presentations.
Must-have: Strong analytical skills and proficiency with Excel, PowerPoint, and data visualization.
Standout: Cross-functional collaboration with Product, Sales, and R&D.

Job Description

Responsibilities

Conduct primary research through surveys, interviews, and field studies to gather customer insights.
Perform secondary research using industry reports, databases, and academic sources to analyze market trends and competitive landscapes.
Support segmentation analysis across multiple levels (e.g., industry verticals, application types, geography, customer profiles).
Assist in synthesizing research findings into actionable insights, including a final presentation to internal stakeholders.
Collaborate with cross-functional teams including Product Management, Sales, and R&D to align research with business objectives.
Maintain organized documentation of research sources, methodologies, and findings.

Requirements

Strong analytical and critical thinking skills.
Excellent written and verbal communication.
Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
Detail-oriented with a passion for uncovering insights.

Preferred

Currently pursuing a master’s degree in Marketing, Business, Economics, or a related field.
Prior internship or project experience in market research or strategy is advantageous.
Minimum cumulative 3.0 GPA.

Benefits

Hands-on experience in strategic marketing within a technical B2B environment.
Exposure to real-world market segmentation and growth strategy development.
Mentorship from experienced marketing professionals.
Opportunity to contribute meaningfully to high-impact projects.
Opportunity to present findings to senior leadership and build a portfolio of strategic deliverables.

Illinois Tool Works

ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with revenue of $15.9 billion in 2024. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 44,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

Founded in 1912

19K employees (557 in marketing)

www.itw.com/careers/working-at-itw