Responsibilities

• Administer and maintain Salesforce Marketing Cloud (SFMC) platform, including user roles, permissions, BU governance, and security settings
• Set up and manage email sends, journeys, automations, data extensions, and segmentation
• Support campaign execution by ensuring proper audience configuration, data readiness, and testing
• Perform ongoing data hygiene, synchronization, and contact compliance tasks (CAN-SPAM, CCPA, GDPR)
• Monitor platform performance, error logs, and sends to ensure consistent delivery and tracking
• Partner with CRM and Data teams to support integrations with Salesforce FSC, Azure DW, and COCC
• Document platform configuration, campaign processes, and internal standards
• Provide hands-on support and training to marketing team members
• Participate in UAT for new campaigns, journeys, and integrations
• Assist with building and maintaining preference centers, suppression logic, and subscription models

Requirements

• 2+ years of experience with Salesforce Marketing Cloud administration
• Strong working knowledge of Journey Builder, Email Studio, Automation Studio
• Familiarity with AMPscript, SQL, or data extensions
• Experience with campaign QA, test sends, and audience targeting
• Understanding of marketing compliance (CAN-SPAM, GDPR, CCPA)
• Strong communications skills
• Experience in agile development and project methodology strongly preferred
• Bachelor’s degree in Business Administration, Marketing, Information Systems, Computer Science or years of commensurate experience is required
• Experience in the banking industry is strongly preferred, financial services industry or a highly regulated environment is secondary
• Salesforce Marketing Cloud Administrator certification (or in progress)

Preferred

• Experience in agile development and project methodology