Responsibilities

• Serve as a primary liaison between the Marketing Department and the bookstore/vendor
• Contribute to the rebranding of the bookstore, ensuring alignment with university brand standards and mission
• Provide regular updates and insights to the Marketing Department regarding bookstore initiatives, vendor activity, and customer engagement
• Support brand awareness through in-store merchandising, promotions, and coordinated marketing efforts
• Assist with social media content related to the bookstore, including: Highlighting merchandise, promotions, and seasonal campaigns
• Capturing and sharing content that reflects campus culture and university values
• Coordinating with Marketing to ensure messaging is on-brand and mission-aligned
• Recommend retail products and merchandising strategies that reflect university identity and community interests
• Partner with the Operations team to support signage, layout, and physical space enhancements
• Split work time between the Marketing Department office and the bookstore location

Requirements

• Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.
• Interest or experience in marketing, branding, social media, retail, or related fields
• Strong communication and collaboration skills
• Comfort contributing to or supporting social media content creation
• Ability to work collaboratively across departments and with external vendors
• Attention to detail and interest in visual presentation and brand consistency

Preferred

• Experience in retail, marketing, or higher education environments is preferred, but not required
• Degree in marketing, business, entrepreneurship, retail, or similar desired, but not required