Responsibilities

• Support pipeline generation across all stages of the funnel in support of critical initiatives.
• Contribute to the standardization efforts of Campaigns team processes and communications.
• Alongside the Cloud, Enterprise, and Security campaign leads, create integrated programming that results in MQLs, meetings, opportunities, and new customers.
• Develop net new content to engage various personas/industries or version out existing content.
• Partner with the Digital Marketing team to construct multi-channel, multi message paid programming.
• Work with the Strategic Events team to creatively promote 1st and 3rd party trade shows across digital and email channels.
• Align with Inside Sales to ensure successful lead and program follow-up.

Requirements

• Must live within Commutable distance to our Palo Alto office.
• 2+ years of experience sitting on a Marketing Campaigns or Demand Generation team, preferably within the IT or cybersecurity spaces
• Excellent project management skills and strong attention to detail
• A growth-oriented and collaborative mindset
• Demonstrated creativity in program development across digital, event, email, and paid advertising channels
• Ability to build cross-functional relationships within a Go-to-Market organization
• Familiarity with measuring marketing KPIs (MQLs, meetings, opportunities, pipeline)
• Desire to work in a fast-paced, dynamic environment