Marketing Campaign Orchestration Analyst

Vienna, VA

$80K/yr – $100K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Drive omnichannel decisioning for Pega CDH by translating insights into targeting, rules, and channel delivery at scale.

  • Own designing and launching omnichannel decisioning patterns aligned to NBI standards.
  • Must-have: Experience with Pega CDH decisioning and agile delivery.
  • Standout: Cross-functional collaboration across Designers, Writers, Analytics, and IT.

Job Description

Responsibilities

  • Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards
  • Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound)
  • Define decisioning requirements (audience definition, constraints, contact policies, prioritization, measurement)
  • Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule
  • Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails
  • Run validation and impact checks using simulations where applicable and pre/post-launch monitoring to confirm eligibility, volume, and expected business impact
  • Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners
  • Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants)
  • Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly
  • Perform other duties as assigned

Requirements

  • Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments)
  • Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications
  • Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders
  • Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness
  • Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward

Preferred

  • Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification
  • Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences)
  • Experience partnering with Data Science on predictors, segmentation, or model-driven targeting
  • Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot
  • Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required)

Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Employer-Paid Life Insurance
  • Employer-Paid Short-Term and Long-Term Disability Insurance
  • 401(k)
  • Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
  • Educational Assistance
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BRMi

BRMi is an information technology services provider. Whether it’s a digital transformation, migration to the cloud, intelligent automation, visual analytics, or otherwise thriving in today’s e-world, BRMi has been Executing Change and Accelerating Outcomes for its clients since 2004, using critical business performance and process information to create and deliver timely, targeted, high-value solutions.While we’re known for our work with the federal government, we serve both public and private sectors—from the national security establishment to monetary and financial institutions, statistical and regulatory bodies, and many others. We have real-world experience and cross-domain expertise.BRMi aligns to its clients’ needs. We don’t push predetermined solutions; rather, we listen to the root issues and consider situations and goals. We affect simplicity through process automation, effective change management, actionable architecture, and holistic solutions.The industry and client service awards BRMi has received are reflective of and contribute to its reputation as a trusted source for talent and creativity and as a reliable, high-value service provider in current and emerging information technologies.

Founded in 2004
Silver Spring, Maryland, USA
52 employees (6 in marketing)