Marketing Campaign Orchestration Analyst

Pensacola, FL (Hybrid)

$80K/yr – $100K/yrMid LevelOther

Posted 4 months ago

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Job Summary

Launch Pega CDH-driven omnichannel decisioning with cross-functional collaboration and clear ownership.

  • Own omnichannel decisioning launches built from marketing requirements.
  • Must-have: Pega CDH experience and agile delivery work.
  • Standout: Manages multiple launches with organized artifacts and risk communication.

Job Description

Responsibilities

  • Launch omnichannel insights in Pega CDH translating definitions into targeting and channel patterns.
  • Convert channel executions into omnichannel decisioning patterns and retire duplicate channel builds.
  • Define decisioning requirements: audience, constraints, contact policies, prioritization, measurement.
  • Partner with Designers, Writers, Digital, Analytics, and Enterprise Tech to deliver launches on schedule.
  • Support arbitration and consistency across channels applying engagement policies and prioritization guardrails.
  • Run validations and impact checks using simulations and pre/post-launch monitoring.
  • Troubleshoot decisioning and integration issues with technical partners.
  • Measure and optimize performance with refinements to audience, suppressions, and tests.
  • Manage multiple launches simultaneously; maintain artifacts and communicate risks and readiness.
  • Perform other duties as assigned.

Requirements

  • Hands-on experience with Pega CDH decisioning (strategies, policies, treatments).
  • Translate moderately complex marketing requirements into targeting and personalization specs.
  • Strong analytics skills with SQL proficiency to validate outcomes.
  • Experience in agile delivery (Scrum/SAFe): user stories, criteria, QA, releases.
  • Strong communication skills; align business and technical partners and drive decisions.

Preferred

  • Pega Certified Decisioning Consultant or Certified Pega Data Scientist.
  • Familiarity with omnichannel personalization patterns (inbound/outbound).
  • Experience partnering with Data Science on predictors or model-driven targeting.
  • Comfort with Databricks, Tableau, Power BI, and M365 Copilot.
  • Exposure to digital banking decisioning programs.

Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Employer-Paid Life Insurance
  • Employer-Paid Short-Term and Long-Term Disability Insurance
  • 401(k)
  • PTO includes Vacation Leave, Sick Leave, and 11 Paid Holidays
  • Educational Assistance
BRMi logo

BRMi

BRMi is an information technology services provider. Whether it’s a digital transformation, migration to the cloud, intelligent automation, visual analytics, or otherwise thriving in today’s e-world, BRMi has been Executing Change and Accelerating Outcomes for its clients since 2004, using critical business performance and process information to create and deliver timely, targeted, high-value solutions.While we’re known for our work with the federal government, we serve both public and private sectors—from the national security establishment to monetary and financial institutions, statistical and regulatory bodies, and many others. We have real-world experience and cross-domain expertise.BRMi aligns to its clients’ needs. We don’t push predetermined solutions; rather, we listen to the root issues and consider situations and goals. We affect simplicity through process automation, effective change management, actionable architecture, and holistic solutions.The industry and client service awards BRMi has received are reflective of and contribute to its reputation as a trusted source for talent and creativity and as a reliable, high-value service provider in current and emerging information technologies.

Founded in 2004
Silver Spring, Maryland, USA
52 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
63%
Direct
19.1%
Referral
4.8%
Social
11.9%
Paid
1.2%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
3 (6% of company)
Marketing Roles Posted (Last 30 Days)
1