Responsibilities

• Lead targeted marketing campaigns (not mass-market) aligned to defined business strategies, ensuring messaging, disclosures, and approvals meet compliance standards
• Drive the creation and rapid deployment of high-quality, customer-focused content, aligned to top search behaviors (financial education, product insights, and more)
• Serve as the day-to-day campaign manager, overseeing execution timelines, accuracy, and delivery across channels
• Partner with internal teams and external vendors to plan, prioritize, and execute a coordinated content roadmap
• Optimize digital content for GenAI-powered search platforms, improving visibility, engagement, and brand perception
• Ensure all content is accurate, compliant, and aligned with legal, privacy, and regulatory requirements
• Collaborate with technology teams to ensure content is SEO-friendly, accessible, and optimized for modern AI discovery (LLMs)
• Analyze campaign performance, customer data, and trends to improve customer engagement, retention, and overall marketing effectiveness
• Work cross-functionally with stakeholders across marketing, product, technology, and compliance to solve complex challenges and deliver results
• Identify opportunities to deliver campaigns efficiently, cost-effectively, and within tight timelines

Requirements

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Preferred

• Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes .
• Proven expertise in content management systems, and web.
• Project management skills with problem solving skills and the ability to partner and work with cross-functional lines of business.
• Experience managing third-party partnerships.
• Understanding growth marketing principles and marketing technology trends.
• Demonstrated experience managing end-to-end marketing campaigns
• Experience with targeted or segmented marketing strategies (vs. broad mass marketing)
• Strong understanding of digital marketing channels, platforms, and content management systems
• Proven ability to manage multiple projects and deadlines simultaneously
• Experience collaborating across cross-functional teams and external partners

Benefits

• robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being
• You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow
• Living the Well Life means you’re supported in life, not just work