Responsibilities

• Build and launch multi-channel campaigns inside HubSpot
• Create and manage workflows, automation, lists, and segmentation
• Build landing pages, forms, and emails
• Manage subscription types and data integrity
• Configure reporting dashboards and performance tracking
• Optimize lifecycle stages and funnel progression
• Support CRM alignment between marketing and sales
• Write campaign emails, landing pages, and nurture sequences
• Contribute to blog posts, website copy, and thought leadership content
• Draft social copy and ad copy aligned with campaign goals
• Support messaging frameworks and positioning exercises
• Conduct interviews with client stakeholders when needed
• Translate strategy into executable marketing programs
• Analyze campaign performance and recommend improvements
• Use data to refine messaging, segmentation, and targeting
• Ensure alignment between brand, demand generation, and CRM execution

Requirements

• 5+ years of B2B marketing experience
• Advanced HubSpot experience (workflows, automation, segmentation, reporting, lifecycle stages, CRM understanding)
• Experience executing full campaigns (not just individual emails)
• Strong writing ability across email, web, and thought leadership formats
• Experience collaborating across strategy, creative, and development teams
• Comfortable managing multiple projects simultaneously
• Analytical mindset with performance-driven thinking

Preferred

• Experience in life sciences, biotech, CDMO, advanced therapies, or complex technical industries
• Experience working in an agency environment
• Familiarity with Salesforce integrations
• Experience building dashboards and attribution reporting
• Comfort using AI tools to enhance (not replace) marketing execution
• HubSpot certifications