Marketing Campaign Manager, Demand Generation

Portland, OR (On-site)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own end-to-end demand generation programs for B2B SaaS, spanning multi-channel campaigns, measurement, and optimization, delivering pipeline and ROI.

Lead multi-channel campaigns across paid search, social, content syndication, and partnerships to drive MQLs and pipeline
Collaborate with RevOps and Sales to ensure accurate attribution, reporting, and performance measurement

Job Description

Responsibilities

Build, launch, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, YouTube, content syndication, partner marketing, marketing automation, and web conversion programs
Manage campaign execution from planning through launch, QA, reporting, optimization, and performance analysis
Manage paid media budgets, syndication vendors, and partner programs to improve campaign performance, conversion rates, MQLs, pipeline, and ROI
Build and optimize landing pages, forms, and conversion experiences in WordPress and Act-On’s marketing automation platform
Partner with RevOps to ensure accurate campaign attribution, Salesforce reporting, lead management, and pipeline measurement
Build audience segmentation, campaign workflows, forms, lead capture and routing in Act-On’s marketing automation platform
Execute A/B testing across ads, landing pages, forms, messaging, and conversion paths
Coordinate campaign execution across Marketing, Sales, Product Marketing, Customer Success, agencies, and external partners
Support webinar and digital event campaigns as part of broader integrated demand generation programs

Requirements

5+ years of experience in B2B SaaS demand generation, performance marketing, or integrated campaign management
Proven success managing multi channel campaigns that drive measurable pipeline and revenue growth
Hands on experience managing Google Ads, LinkedIn Campaign Manager, and digital acquisition programs
Experience working with content syndication, partner marketing, or pay per lead programs
Experience building landing pages, forms, and conversion experiences in WordPress or a similar CMS
Experience using marketing automation platforms such as Act On, Marketo, HubSpot, or Eloqua
Experience using Salesforce for campaign reporting, attribution, lead management, and pipeline analysis
Strong analytical skills with experience measuring campaign performance, optimizing conversion rates, and reporting business impact
Excellent project management, communication, and organizational skills with a hands on, execution focused mindset

Preferred

Paid media and demand generation
Google Ads including Search, Display, Performance Max, and YouTube
LinkedIn Campaign Manager
Content syndication, pay per lead, partner marketing, and retargeting programs
Act-On, HubSpot, or similar
Salesforce CRM
WordPress
Google Analytics 4 and Google Tag Manager
Monday, Jira, or similar

Act-On Software

2.9 Glassdoor

Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group.Features include:Marketing automation Lead scoringAdvanced analyticsDynamic formsSMS marketing Account-based marketing Email deliverability Email marketing automation Marketing segmentationLead managementLead nurturingSocial media marketingCRM integrationSales intelligenceROI reportingOur values: *Put People First*Be Yourself*Do Your Best (Together)*Make it BetterCommitted to Diversity, Inclusion and Belonging:At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we’d love to explore what you can add to our team.

Founded in 2008

Portland, Oregon, USA

201 employees (20 in marketing)

www.act-on.com

36% recommend to a friend

37% CEO approval