Marketing and Business Development Specialist

Responsibilities

• Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking
• Build and maintain marketing automation that supports patient and referral journeys
• Monitor performance and continuously improve conversion across the funnel
• Plan & execute marketing campaigns from strategy through performance analysis
• Support patient acquisition by scaling lead generation and self-referral channels
• Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)
• Coordinate and track direct mail and email campaigns
• Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube
• Plan, create, schedule, and analyze content performance
• Support development and execution of a YouTube content strategy

Requirements

• 2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission-driven organization
• Experience managing HubSpot or a comparable CRM platform
• Strong writing and editing skills with the ability to simplify complex topics
• Experience managing brand social media accounts
• Competence in basic graphic design for marketing materials
• Familiarity with SEO and content marketing best practices
• Comfort working in a fast-moving, ambiguous environment
• Excellent time management skills with the ability to prioritize numerous tasks through completion
• Ability to collaborate with all team members and strong communication skills

Benefits

• Hybrid role with 2-3 days in the office/week
• 120 hours of paid vacation
• 40 hours of sick time
• Your birthday off with pay
• 9.5 paid holidays
• 401(k) with company match
• 100% employer-paid employee-only premiums for medical, dental, vision, and accidental insurance
• HSA plan option
• Stock options
• Company-provided equipment