Marketing Business Analyst

Foster City, CA (Hybrid)

$106K/yr – $160K/yrMid Level5+ years expFull time

Posted 7 hrs ago

Job Summary

Own and continually improve the marketing analytics program by building scalable metrics, dashboards, and AI-enabled workflows that tie marketing activity to pipeline, revenue, and business outcomes.

  • Lead the semantic layer, KPI definitions, and data dictionaries to ensure consistent reporting and executive storytelling.
  • Collaborate with data, RevOps, and marketing leadership to optimize programs and drive strategic decisions.

Job Description

Responsibilities

  • Analyze campaign, digital, event, ABM, product marketing, customer marketing, and demand generation performance.
  • Write complex SQL queries to extract, transform, and analyze data across multiple systems.
  • Build attribution, funnel, and conversion analyses that drive marketing investment decisions.
  • Partner with marketing leaders to define success metrics and optimize program performance.
  • Maintain reusable definitions in markdown-based documentation and other shared knowledge assets to support team enablement and skill-building.
  • Conduct ad hoc analyses to answer critical business questions and support strategic initiatives.
  • Partner with data engineering, RevOps, and business systems teams to ensure data quality and governance.
  • Validate data accuracy and maintain trust in executive reporting.
  • Design and maintain executive-level marketing performance frameworks, dashboards, and reporting.
  • Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth, and business outcomes.

Requirements

  • 5+ years of experience in marketing analytics, business analytics, revenue operations, or related analytical roles.
  • Expert-level SQL skills with the ability to work across large, complex datasets.
  • Experience building executive-facing dashboards, scorecards, and measurement frameworks.
  • Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution, and revenue measurement.
  • Demonstrated ability to influence decision-making through data-driven storytelling.
  • Experience using AI tools and technologies to improve analytical workflows and business outcomes.
  • Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma, or similar.
  • Excellent communication skills with the ability to present to executive leadership.

Preferred

  • Experience in SaaS, subscription, or recurring revenue business models.
  • Familiarity with marketing automation, CRM, and customer data platforms.
  • Experience with forecasting, predictive analytics, and statistical modeling.
  • Knowledge of Python, dbt, or modern data stack technologies.
  • Experience supporting CMO, CRO, or executive leadership teams.

Benefits

  • Competitive compensation, variable bonus and performance reward opportunities, and retirement programs
  • Medical, dental and vision insurance
  • Generous, flexible time off
  • Paid holidays, “wellness” days and company wide end of year break
  • 6 months fully paid parental leave
  • Learning & Development stipend
  • Opportunities to volunteer and give back, including charitable donation match
  • Free resources and support for your mental wellbeing
Zuora logo

Zuora

3.6 Glassdoor

Zuora was born out of a vision that we could evangelize a fundamentally new way of doing business by shifting the focus of companies to deliver recurring, people-centric services instead of a one-time sale of products. This is how we coined the term, the Subscription Economy®.Today, we see others evangelizing this term, and building entire communities around it. The Subscription Economy isn’t (and never was) just about subscription business models but, direct, recurring relationships with customers through any business model. Subscriptions were only just scratching the surface and now, the market recognizes the Subscription Economy for what it truly is-a relationship-centric economy. Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and to nurture and monetize these relationships through an ever growing set of digital services.Alongside this evolution, Zuora has been there every step of the way. We started with Zuora Billing, and have expanded our award-winning multi-product portfolio to include Zuora Revenue, Zuora Payments and Zuora Platform. More recently, we’ve added Zephr and Togai to our family, further expanding our capabilities to serve as an intelligent hub that monetizes the complete quote to cash and revenue recognition process at scale. We call this Monetization.

Founded in 2007
Redwood City, California, USA
1.6K employees (92 in marketing)
56% recommend to a friend
72% CEO approval

Salaries

Posted range

$106K/yr – $160K/yr

Taken straight from the job posting.

See all Zuora salaries

Marketing Team

Marketing Team Size
60 (4% of company)
Median Career Experience
12 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$647.5M
Last Raise
$400M
Private Equity, 1 years ago

Funding History

  • Oct 2024
    Private Equity
  • Mar 2022
    Post IPO Equity • $400M
  • Mar 2017
    Secondary Market

Traffic Signals

Monthly Visitors
536.5K
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
28.6%
Direct
61.1%
Referral
8.6%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~1.6K

Recent News

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Marketing Business Analyst

Zuora · Foster City, CA · Hybrid