Metro Lakes Marina & Rentals

Marketing and Business Administration Specialist

Mound, MN (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing automation and events for a marina brand to boost engagement and bookings.

  • Own marketing automation campaigns, including email strategies to drive engagement and bookings.
  • Must-have: Bachelor's degree in Marketing (or related) and strong expertise in Market Planning and Marketing Management.
  • Standout: Collaboration with leadership on growth initiatives and plan events and promotions to boost engagement.

Job Description

Responsibilities

  • Develop and manage marketing automation campaigns , including email marketing strategies to drive engagement and bookings
  • Oversee and grow our social media presence across platforms with engaging, on-brand content
  • Plan and execute events and promotions to attract customers and enhance community engagement
  • Ensure full compliance with licenses, permits, and regulatory requirements
  • Track marketing performance metrics and adjust strategies accordingly
  • Collaborate with leadership on business growth initiatives and operational improvements
  • Maintain organized records and administrative processes

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field required
  • Strong expertise in Market Planning and Marketing Management
  • Proven ability to conduct Market Research and analyze trends
  • Experience in Sales and business growth strategies
  • Public Relations knowledge and ability to foster positive external relations
  • Excellent organizational and operational management skills
  • Strong leadership abilities with experience in managing teams
  • Exceptional communication and interpersonal skills

Preferred

  • Background in water recreation, hospitality, or marina management is a plus