Marketing & Branding Specialist

Salt Lake City, UT (Unknown)

$44K/yr – $67K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing and branding for Clark Planetarium, shaping campaigns, visual identity, and audience outreach in a mid-level role.

  • Own planning and production of marketing materials for programs and events.
  • Must-have: Bachelor’s degree in marketing/graphic design plus related experience.
  • Standout: Strong brand management and cross-team collaboration.

Job Description

Responsibilities

  • Plans, develops, and produces creative and engaging marketing and branding materials—including graphics, layouts, and messaging—that support Clark Planetarium’s programs, exhibits, events, and institutional goals
  • Assists in developing annual and long-term marketing and branding strategies for the organization.
  • Maintains and applies brand standards across all marketing and communication channels to ensure a cohesive and recognizable visual identity
  • Leads groups and committees in support of marketing and branding events and goals.
  • Designs and prepares print and digital assets such as advertisements, posters, social media graphics, email visuals, signage, and promotional collateral.
  • Oversees assigned temporary staff.
  • Enhances day-to-day operations and streamlines workflows to improve efficiency and effectiveness.
  • Collaborates with internal teams to translate program goals and audience needs into effective marketing campaigns
  • Assists with campaign tracking, asset organization, and documentation to support evaluation and continuous improvement
  • Collaborates with key staff to support the membership programs at the Planetarium

Requirements

  • Bachelor's degree from an accredited college or university in marketing, communications, graphic design, or a closely related field
  • plus, one (1) year of directly related experience
  • OR an equivalent combination of related education and experience

Preferred

  • Demonstrated proficiency with industry-standard design software (e.g., Adobe Creative Cloud: InDesign, Illustrator, Photoshop)
  • Experience creating engaging marketing content for digital and print platforms, including social media, web, email, and signage
  • Communicate effectively, utilizing strong written, visual and verbal communication skills with attention to detail and brand consistency
  • Work effectively with computer software related to job-specific duties (MS Office, Adobe, donor software, social media platforms, etc.)
  • Ability to manage multiple projects simultaneously, meet deadlines, and work independently as well as collaboratively
  • Organize workloads and prioritize tasks to adhere to deadlines
  • Understand, implement, and follow policies and procedures
  • Demonstrate flexibility with assignments, environments, and co-workers
  • Professionally represent the organization both externally and internally
  • Operate standard office equipment (scanner, printer, computer, iPad, etc.)

Benefits

  • 12 Holidays
  • up to 24 vacation days
  • 12 sick days
  • one personal day every year
  • Retirement options for hybrid pension/401(k) or 401(k) only with 10% contribution
  • Medical coverage including a 100% county paid premium option
  • Dental and Vision coverage including coverage for adult designees
  • Health Savings account with a county contribution up to $1200/year
  • Flexible Spending Account
  • 100% county-paid Long-Term Disability and Short-Term Disability option
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Salt Lake County

4.1 Glassdoor

Salt Lake County is a governmental entity, and a political subdivision of the State of Utah. Salt Lake County's mission is to provide honest, open, efficient and ethical government that is fiscally responsible, accessible and responsive to Salt Lake County's needs. We achieve this by responding to citizens' concerns, caring for our environment, promoting economic development, and enhancing human services while ensuring safe communities.

Salt Lake City, Utah, USA
2.8K employees (59 in marketing)
68% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$126.8K
Traffic Source Mix
Search
30.1%
Direct
51.7%
Referral
11.6%
Social
5.8%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
29 (1% of company)

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $500K

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