Responsibilities

• Own the marketing and brand strategy for Copia (and supporting strategy for Greystone), translating Consumer Businesses' commercial priorities into an annual marketing plan with clear demand-generation and revenue targets.
• Set and manage the paid media investment plan (search engine marketing, paid social, online travel agency / partner platforms such as TheKnot / WeddingWire and OpenTable). Accountable for return on investment, cost-per-acquisition, and conversion across ticketed events, Food Enthusiast classes, Special Events bookings, and restaurant covers.
• Build and present a marketing dashboard tying campaign activity to revenue and attendance outcomes for Copia leadership, Consumer Businesses, and Extended Leadership Team as needed.
• Identify and prioritize the highest-margin businesses (per Consumer Businesses' margin targets) for marketing investment, ensuring spend follows commercial priority.
• Lead brand partnership and sponsorship strategy for Copia, identifying, pitching, and managing relationships with lifestyle, wine, and consumer brands (building on the model established with partners like Williams Sonoma).
• Define Copia's brand positioning in the Napa Valley culinary and wine-country landscape, ensuring consistency across guest-facing touchpoints (Restaurant, Food Enthusiast, Special Events, retail, wayfinding).
• Cultivate and manage Public Relations agency relationships and press/media relationships (local, regional, national) to build Copia's reputation as a destination brand.
• Build and maintain relationships with Napa Valley visitor bureaus, the City of Napa, Oxbow Market, Chambers of Commerce, and hospitality/concierge networks to extend Copia's reach and community standing.
• Coordinate with Content Studio (the CIA’s integrated in-house content and production studio) on video and photography.
• Develop end-to-end guest communications strategy (wayfinding, onsite upsell/cross-sell, audience-specific messaging) spanning visitors, conference attendees, restaurant patrons, and Food Enthusiast program attendees.

Requirements

• Education: Bachelor's degree in Marketing, Communications, or a related field.

Preferred

• MBA or other master’s degree preferred.
• Previous experience managing and developing a marketing team.
• Experience in multiple areas of hospitality, food/beverage, lifestyle, tourism, destination, experiential, entertainment and hotel marketing strongly preferred.
• Agency-side experience in addition to client-side preferred.
• Experience with omni-channel brand marketing and business to business (corporate/group/meetings) marketing.
• Familiarity with the Napa Valley market and its visitor economy stakeholders.

Benefits

• The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more!
• As the benefits package at the CIA results in a significant value above the base hiring salary for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.