Marketing & Brand Specialist

Ann Arbor, MI (Hybrid)

$71K/yr – $76K/yrMid Level3+ years expFull time

Posted 6 days ago

Job Summary

Own and orchestrate UMMA's marketing campaigns across strategy, creative production, and project management, partnering with leadership on paid media, guiding audience-centered messaging, and ensuring brand alignment.

  • Lead campaign development and execution across exhibitions and institutional priorities
  • Coordinate with curators, designers, and vendors to deliver production-ready materials that stay on brand

Job Description

Responsibilities

  • Marketing campaign development (35%)
  • Support development and execution of integrated marketing campaigns for exhibitions and institutional priorities
  • Partner with the Director of Marketing & Public Relations on paid media strategies and advertising resources
  • Develop campaign concepts, messaging, and creative approaches that translate curatorial and institutional goals into compelling public-facing experiences
  • Assist with marketing project budgets
  • Collaborate with curators and museum staff to identify target audiences and develop audience-centered messaging
  • Ensure campaigns align with UMMA's brand and strategic priorities
  • Creative production & brand support (30%)
  • Maintain consistency with UMMA's visual identity and brand standards across marketing materials
  • Design and produce postcards, brochures, signage, digital graphics, advertisements, presentations, and other promotional materials

Requirements

  • Bachelor's degree in marketing, communications, graphic design, public relations, or related field
  • 3+ years of experience in marketing, communications, brand management, or a related creative field
  • Experience managing multiple marketing projects simultaneously, coordinating cross-functional partners, and tracking project details from development through completion
  • Demonstrated ability to create marketing and promotional materials using Adobe Creative Cloud (including InDesign, Illustrator, and Photoshop), with an understanding of production requirements and the ability to prepare production-ready files for print and digital partners
  • Demonstrated ability to write and edit marketing copy for advertising, websites, print materials, and digital communications; adapt messaging for different audiences and channels; and translate complex or specialized information into clear, accessible content

Preferred

  • Museum experience is not required; an interest in the arts and a strong creative mindset are valued.

Benefits

  • Generous time off
  • A retirement plan that provides two-for-one matching contributions with immediate vesting
  • Many choices for comprehensive health insurance
  • Life insurance
  • Long-term disability coverage
  • Flexible spending accounts for healthcare and dependent care expenses

Salaries

Posted range

$71K/yr – $76K/yr

Taken straight from the job posting.

The middle of this range ($74K) is in line with the median base salary for Brand Marketing Specialist roles in the United States ($74K).

Brand Marketing Specialist median pay in the United States

$74K/yr

Most pay falls between $65K and $79K. Based on 20 salaries.

See all The University of Michigan salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
6

Marketing & Brand Specialist

The University of Michigan · Ann Arbor, MI · Hybrid