Responsibilities

• Dominate Local Presence (21 Markets): Fully optimize and elevate every profile - from visibility to conversion; Launch coordinated weekly content across all markets; Build a centralized system for scale and consistency; Track and report performance across impressions, calls, and discovery
• Build a High-Performing Paid Engine: Launch and optimize Google Search + Local Service Ads (Google Guaranteed); Target key decision-makers via LinkedIn campaigns; Own budget strategy and performance reporting (CPL, CPC, ROAS); Continuously test, iterate, and scale what works
• Lead SEO & Own the Search Strategy: Execute a full technical SEO overhaul; Build city-specific strategies across all 21 markets; Create high-value landing pages for priority services; Implement advanced schema and AI-search-ready content; Publish ongoing thought leadership and industry content
• Create a Bold, Consistent Social Presence: Launch and manage LinkedIn, Facebook, and Instagram for all brands; Deliver high-frequency, platform-native content (Reels, carousels, before/after); Maintain rapid engagement standards across all channels; Build a recognizable, consistent voice across 15 brands
• Own the Website Experience: Build high-impact service pages and city landing pages; Optimize for performance, speed, mobile, and SEO; Ensure every page is built to convert - clear, compelling, and measurable
• Fuel Lead Generation & Growth: Implement full-funnel tracking and attribution; Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers); Deliver clear, data-driven reporting to leadership
• Tell the Story Through Content: Develop compelling sales materials and brand collateral; Capture and produce jobsite video content; Write powerful, conversion-focused web and marketing copy; Highlight success through case studies and storytelling
• Strengthen Internal Alignment: Deliver monthly updates on wins, campaigns, and initiatives; Build a shared content library and brand toolkit; Empower local teams with ready-to-use templates and assets; Support leadership communications across growth and expansion

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
• Google Ads and Google Analytics 4 certifications or affluency in system
• Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
• Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
• Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

• Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
• Prior experience unifying digital marketing across multiple acquired regional brands
• Basic video editing and on-site content capture capability