Responsibilities

• Brand Management: Maintain and strengthen Belle Cher’s brand identity across all platforms.
• Brand Management: Develop seasonal marketing campaigns and launch strategies.
• Brand Management: Ensure consistency in messaging, photography, graphics, and customer experience.
• Digital Marketing: Manage Meta, Pinterest, TikTok, Google, and other digital advertising campaigns.
• Digital Marketing: Develop and execute email and SMS marketing campaigns.
• Digital Marketing: Monitor campaign performance and optimize based on analytics.
• Digital Marketing: Track marketing ROI and key performance metrics.
• E-Commerce: Manage Shopify merchandising and homepage updates.
• E-Commerce: Coordinate product launches and promotional campaigns.
• E-Commerce: Improve website merchandising and customer experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• 3+ years of marketing experience (fashion, retail, or e-commerce preferred)
• Experience managing paid social advertising
• Shopify experience preferred
• Experience with email marketing platforms
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines
• Creative thinker with strong analytical skills

Preferred

• Self-motivated and proactive
• Highly organized with exceptional attention to detail
• Passionate about fashion and branding
• Comfortable making decisions and solving problems independently
• Excited to contribute ideas and help grow a rapidly expanding apparel brand

Benefits

• Competitive salary based on experience
• Paid time off
• Employee merchandise discount
• Opportunities for professional growth
• Creative, collaborative work environment
• Opportunity to make a direct impact on a growing national apparel brand