Marketing & Brand Coordinator

Bakersfield, CA (On-site)

$20/hr – $25/hrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-location marketing analytics and campaign execution to drive guest traffic and retention.

  • Coordinate and own company-wide promotions and seasonal campaigns across multiple outlets.
  • ROI measurement and leadership-ready reporting to optimize promotions and budget.
  • Brand consistency, vendor management, and collaboration with Ops/HR/Leadership to align initiatives.

Job Description

Responsibilities

  • Analyze sales, traffic, and customer trends across all restaurant locations.
  • Measure and report on marketing campaign performance and return on investment (ROI).
  • Coordinate and execute company-wide marketing promotions and seasonal campaigns.
  • Manage relationships with external marketing, advertising, and social media vendors.
  • Develop monthly marketing performance reports and recommendations for leadership.
  • Monitor customer feedback, online reputation, and brand sentiment.
  • Assist with loyalty, rewards, email, and SMS marketing initiatives.
  • Coordinate marketing efforts for new store openings and special events.
  • Research market trends, competitor activity, and customer behavior.
  • Track marketing budgets and campaign expenditures.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, Communications, Analytics, or a related field
  • 2–5 years of marketing, business analytics, or campaign management experience
  • Experience analyzing sales and operational data
  • Strong proficiency in Microsoft Excel, Google Sheets, and reporting tools
  • Restaurant, retail, hospitality, or multi-unit business experience
  • Valid driver's license and reliable transportation
  • Bilingual in English and Spanish (Required)

Preferred

  • Experience working with marketing agencies or external vendors
  • Restaurant, retail, hospitality, or multi-unit business experience (preferred)

Benefits

  • Medical, Dental, and Vision Insurance
  • Paid Time Off
  • Paid Holidays
  • Employee Meal Benefits
  • Career Growth Opportunities
  • Opportunity to advance into a Marketing Manager role
Tacos La Villa logo

Tacos La Villa

Tacos La Villa Mexican Grill, Inc. is a Mexican inspired restaurant chain company based out of Bakersfield, California, operating over 10 locations throughout Kern County.

Founded in 2013
Bakersfield, California, USA
39 employees (1 in marketing)

Traffic Signals

Monthly Visitors
13.8K
Traffic Source Mix
Search
94.2%
Referral
5.8%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1