Marketing & Brand Coordinator

Bakersfield, CA (On-site)

$20/hr – $25/hrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven marketing operations for a multi-unit restaurant brand, tying promotions, ROI, and brand sentiment to guest traffic and retention.

  • Growth & Analytics: Build and report on campaign ROI, sales, traffic, and customer trends to steer promotions.
  • Brand & Promotions: Coordinate company-wide campaigns, store openings, and brand-consistent materials with external vendors.

Job Description

Responsibilities

  • Analyze sales, traffic, and customer trends across all restaurant locations.
  • Measure and report on marketing campaign performance and return on investment (ROI).
  • Coordinate and execute company-wide marketing promotions and seasonal campaigns.
  • Manage relationships with external marketing, advertising, and social media vendors.
  • Develop monthly marketing performance reports and recommendations for leadership.
  • Monitor customer feedback, online reputation, and brand sentiment.
  • Assist with loyalty, rewards, email, and SMS marketing initiatives.
  • Coordinate marketing efforts for new store openings and special events.
  • Research market trends, competitor activity, and customer behavior.
  • Track marketing budgets and campaign expenditures.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, Communications, Analytics, or a related field preferred.
  • 2–5 years of marketing, business analytics, or campaign management experience.
  • Experience analyzing sales and operational data.
  • Strong proficiency in Microsoft Excel, Google Sheets, and reporting tools.
  • Experience working with marketing agencies or external vendors preferred.
  • Restaurant, retail, hospitality, or multi-unit business experience preferred.
  • Valid driver's license and reliable transportation.
  • Bilingual in English and Spanish (Required).
  • Strong analytical and critical-thinking skills.
  • Advanced organizational and project management abilities.

Benefits

  • Medical, Dental, and Vision Insurance
  • Paid Time Off
  • Paid Holidays
  • Employee Meal Benefits
  • Career Growth Opportunities
  • Opportunity to advance into a Marketing Manager role
Tacos La Villa logo

Tacos La Villa

Tacos La Villa Mexican Grill, Inc. is a Mexican inspired restaurant chain company based out of Bakersfield, California, operating over 10 locations throughout Kern County.

Founded in 2013
Bakersfield, California, USA
39 employees (1 in marketing)