Responsibilities

• Digital Strategy & Portfolio Optimization - Serve as the primary digital performance strategist for the assigned portfolio, ensuring campaigns, spend, and optimizations directly support leasing and occupancy goals.
• Gather digital marketing recommendations, spend options, and digital channel proposals from Agency Fifty3, ILS partners, and additional marketing vendors.
• Analyze community-specific data (historical leads, GA4 data, market velocity, current occupancy, seasonality) to determine the ideal digital marketing mix per property.
• Present digital strategy recommendations, expected impact, and budget allocation guidance to Portfolio Sales & Marketing Managers and Portfolio Managers.
• Continuously monitor monthly performance reports to identify trends, assess ROI, validate lead quality, and recommend optimizations.
• Prioritize high-impact digital actions across the portfolio by understanding community goals, risk levels, and marketing constraints.
• Website & Online Presence Management - Ensure the accuracy, functionality, and visual quality of all community websites, including WordPress updates, content refreshes, new photos, specials, floor plan updates, and troubleshooting issues.
• Conduct monthly website audits to assess SEO health, user experience, compliance, page speed, broken links, content accuracy, and form functionality.
• Manage and maintain all vanity numbers ensuring routing, tracking, and call attribution are functioning as intended.
• Partner with marketing agency and internal stakeholders to ensure new websites or redesigns follow brand standards and operational needs.

Requirements

• 4–6+ years of experience in digital marketing, ideally within multifamily, student housing, real estate, or high-volume B2C environments.
• Intermediate to advanced working knowledge of AI tools including Gemini (or equivalents).
• Demonstrated experience analyzing paid media, SEO, and ILS performance and providing data-driven optimization recommendations.
• Proven hands-on experience managing and updating websites in WordPress and understanding of UX fundamentals.
• Deep understanding of lead funnels, digital attribution, conversion paths, and performance metrics.
• Proficiency with Google Analytics 4 (GA4) , Google Tag Manager (GTM) , and tracking ecosystem best practices is required.
• Strong organizational skills and ability to manage multiple projects across dozens of communities simultaneously.
• Excellent written and verbal communication skills with the ability to translate technical data into actionable business recommendations.
• Familiarity with Fair Housing laws, digital accessibility considerations, and industry regulations.
• Ability to embody and model the Cardinal Culture and Core Values daily.

Benefits

• We offer health, vision, dental, and pet insurance.
• We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.