Responsibilities

• Plan, launch, and manage paid social campaigns across platforms such as YouTube, Meta (Facebook & Instagram), LinkedIn, X and Reddit.
• Monitor performance daily and optimize campaigns based on engagement KPIs.
• Conduct audience research, segmentation, and A/B testing to improve targeting and performance
• Collaborate with the creative contractors to develop high-performing ad concepts and iterate based on data insights
• Manage budgets efficiently and forecast spend to meet growth targets
• Build clear, actionable performance reports and communicate results to internal stakeholders
• Stay up to date with paid social trends, algorithm updates, and emerging ad formats
• Schedule, monitor and optimize the businesses organic content across its social channels.

Requirements

• 1–3+ years of hands-on experience managing paid social campaigns
• Strong understanding of performance marketing metrics and attribution models
• Experience working within ad managers across major social platforms
• Excellent organizational and communication skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Must be based in the United States and available during East Coast business hours

Preferred

• Experience with marketing analytics tools (e.g., Google Analytics, platform-native reporting tools)
• Familiarity with conversion tracking, pixels, and event-based optimization
• Experience in high-growth startups or performance-driven environments
• Interest or understanding of ETFs and investing generally

Benefits

• Completely remote (U.S. East Coast location required)
• Generous annual leave entitlement