Responsibilities

• Develop, format, and maintain high-quality PowerPoint presentations for sales, executive leadership, and client-facing initiatives, ensuring brand consistency and visual clarity.
• Coordinate and execute webinars end-to-end using platforms such as Zoom, GoToWebinar, or ON24, including registration setup, email communications, live moderation, and post-event reporting.
• Manage the creation, updating, and version control of datasheets, case studies, and other sales collateral, ensuring accuracy, compliance, and alignment with current messaging.
• Plan and execute logistics for marketing events (virtual and in-person), including vendor coordination, venue setup, shipping of materials, registration tracking, and run-of-show development.
• Serve as on-site marketing support when required, ensuring professional brand representation and smooth execution.
• Collect, clean, and organize post-event lead data; ensure timely upload into CRM and proper attribution for sales follow-up.
• Build and publish landing pages using CMS or marketing automation tools (e.g., HubSpot, Marketo, WordPress), ensuring proper UX, tracking, and conversion optimization.
• Create digital and print assets including social media graphics, email templates, banners, and event materials using tools such as Adobe Creative Suite or Canva.
• Execute and monitor email and digital campaigns, tracking KPIs such as open rates, click-through rates, conversions, and lead quality.
• Maintain accurate campaign tracking and reporting within Salesforce (or similar CRM), including campaign attribution and ROI analysis.