Responsibilities

• Write, edit, and manage creative, engaging content across a variety of marketing channels, including: Social media platforms (LinkedIn, Facebook, and Instagram); Customer communications and email marketing campaigns (Constant Contact); Blog posts, articles, and thought leadership content; Website content, including product, industry, and company pages.
• Develop compelling, audience-focused messaging that captures attention, communicates value, and aligns with established brand standards and voice.
• Collaborate with engineers, product managers, and other internal subject matter experts to create accurate and impactful content.
• Translate complex technical concepts and product information into clear, accessible, and engaging communications for a variety of audiences.
• Optimize content for search engine optimization (SEO), user engagement, and digital performance, as appropriate.
• Ensure all content is accurate, consistent, and aligned with organizational goals, marketing strategies, and brand guidelines.
• Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness initiatives.
• Graphic Design & Visual Content: Create graphics and visual assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite, Canva, or similar design tools.
• Ensure all visual content aligns with brand standards and enhances overall messaging and audience engagement.
• Support basic video creation and editing projects as needed.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 1-5 years of experience in Marketing or Social Media Management.
• Portfolio of writing samples demonstrating proficiency in developing clear, concise, and persuasive communications across multiple audiences and platforms.
• Understanding brand management and ability to design within the confines of corporate brand requirements.
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook).
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and Canva, as well as familiarity with social media management tools and platforms.
• Excellent written and verbal communication skills, with the ability to develop clear, concise, and compelling messages tailored to diverse audiences and communication channels.
• Strong analytical skills to track and interpret marketing data.
• Ability to manage multiple projects and meet deadlines.
• A team player who is adaptable, creative, and eager to learn.

Preferred

• Experience with marketing in B2B manufacturing or industrial markets (preferred).
• Familiarity with search engine optimization (SEO) practices.