Marketing Assistant

Lancaster, PA (Remote)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the research-to-outreach pipeline by turning market intel into targeted prospecting, content ideas, and social channels that widen visibility for key accounts.

  • Build and maintain a structured prospect database to enable precise outreach and segmentation.
  • Translate industry and company insights into creative, platform-ready messaging for LinkedIn/Instagram.
  • Identify engagement opportunities and strategic touchpoints to accelerate outreach and brand visibility.

Job Description

Responsibilities

  • Conducting deep internet and market research to identify potential clients and opportunities
  • Building and organizing targeted prospect databases
  • Assisting with outreach strategy and campaign development
  • Researching industries, companies, founders, and events that they frequent
  • Identifying creative opportunities for engagement and visibility
  • Assisting with content ideas and messaging for digital outreach and social media
  • Social media strategy
  • Content development
  • LinkedIn and Instagram marketing

Requirements

  • Is naturally curious and loves research
  • Knows how to dig into details and uncover useful insights online
  • Is a strong problem solver who can figure things out independently
  • Wants ownership and responsibility instead of micromanagement
  • Understands how modern digital marketing works
  • Is organized, reliable, and results-oriented
  • Enjoys creative thinking and strategic outreach

Preferred

  • Have experience creating content for LinkedIn or Instagram
  • Understand social media engagement and audience growth
  • Have experience with marketing research tools or CRM systems
  • Have strong writing and communication skills

Benefits

  • Salary & Benefits We offer competitive salaries and benefits depending on experience.
  • Many of our team members come to work here and stay for a while :). Our goal is to always identify and retain talent, and we do that through competitive compensation structures and a mostly remote working environment.
Gerben IP logo

Gerben IP

Founded in 2008, Gerben IP, legally known as Gerben Perrott PLLC, is a Washington, DC based trademark and copyright law firm. The firm currently serves clients in all 50 states and from over 30 countries around the world. Founder Josh Gerben opened the firm with the goal of providing big-firm quality legal services to businesses and individuals at affordable prices. In furtherance of this goal, the firm has obtained more than 7,500 trademark registrations for its clients since opening, and has been involved in over 500 trademark enforcement and defense matters.As a boutique firm, Gerben IP is able to utilize technology and low-overhead to offer big-firm quality service at a fraction of the cost. Using the latest in trademark search technology, e-discovery processing and platform, and cutting-edge legal research tools, Gerben IP provides an array of services that rival the top-firms in the nation in quality of services being provided.

Founded in 2008
Washington, District of Columbia, USA
16 employees (1 in marketing)

Traffic Signals

Monthly Visitors
65.8K
Traffic Source Mix
Search
52.5%
Direct
37.7%
Referral
6.2%
Social
2.2%
Paid
1.1%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)