Marketing Apprentice

Responsibilities

• Writing and editing: Write and edit content for the website, LinkedIn, email newsletters, case studies, bid documents and event materials. Turn technical material from our architects and engineers into plain English for non-technical readers. Proofread everything that goes out, keeping spelling, grammar and tone consistent with the LASHAN brand
• Visual content: Turn written content into infographics, diagrams, one-page summaries, slide decks and short videos that are easy to read. Keep a consistent visual style across all channels, using brand templates and design tools such as Canva. Maintain a library of reusable assets, including images, icons, templates and case study layouts
• Channels and campaigns: Plan and run a content calendar across web, LinkedIn, email and events. Support campaigns from planning through to delivery, including product launches, bids and thought leadership. Update website content through our content management system and apply basic SEO. Support event attendance and webinars, including invitations, materials and follow-up
• Research and measurement: Research our sectors, competitors and audiences to shape what we say and where. Track performance using tools such as Google Analytics and LinkedIn analytics, and report what is working. Suggest improvements based on the results

Requirements

• Excellent written English: clear, accurate and well structured, with strong spelling and grammar
• Ability to explain complex or technical ideas simply
• A creative eye for layout and design, and the ability to turn text into visuals that are easy to read
• Confidence with design tools such as Canva, PowerPoint or similar
• Active use of social media, especially LinkedIn, and an understanding of how content performs there
• Well organised, able to manage several pieces of work and meet deadlines
• Willing to ask questions, take feedback and learn quickly
• 3 GCSEs (or equivalent) at grades 4+ (A-C) in any subject
• GCSE Maths and English (or equivalents) at grades 3+ (D or above)
• The learner must not hold an existing qualification at the same or higher level than this apprenticeship in a similar subject

Preferred

• A portfolio of writing or design work, from study, personal projects or a previous role
• Experience with a website content management system, such as WordPress
• Basic knowledge of SEO, email marketing tools or Google Analytics
• Experience creating short videos or animations
• Interest in technology, data or AI, and in public services such as housing and social care

Benefits

• Benefits: Permanent staff are eligible for a pension and we also have an employee market place where the staff can get discounted offers in retail, well-being, etc.