Responsibilities

• Lead marketing measurement and translate insights into actionable recommendations
• Manage and report on key marketing metrics across the marketing funnel
• Analyze relationships between marketing efforts and business outcomes
• Manage ad hoc marketing analytics requests from end-to-end
• Develop dashboards, and other data-oriented deliverables that meet the needs of both marketing teams and senior leaders
• Support testing, ensuring learnings are shared across teams
• Serve as the connective layer across analytics platforms and tools, ensuring data flows are accurate, consistent, and comparable across sources
• Monitor and maintain data quality within the marketing databases and our dashboarding systems
• Assist with the implementation and governance of tracking infrastructure (UTMs, tags, pixels) to ensure accurate data capture across marketing channels

Requirements

• Bachelor's degree
• 3+ years of experience in a marketing analytics or data analytics role
• Track record of driving measurable success through data analysis, optimization and performance improvement
• Ability to create compelling presentations and dashboards based on data
• Experience establishing and maintaining relationships with individuals at all levels of the organization
• Motivated, detail-oriented, self-driven with an objective lens on pulling insights from data
• Must be comfortable with advanced statistical analysis and machine learning
• Proficient in marketing analytics methodologies and measurement
• Familiarity with ad platforms and marketing KPIs
• Proficient in SQL for querying and manipulating large datasets; experience with Python or R for statistical analysis and automation is a plus

Preferred

• 5+ years of experience in marketing analytics and data analysis, preferably in B2B software
• Experience with creating attribution models and marketing mix models
• Experience with experimentation and incrementality testing

Benefits

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• ️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• ‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.