Responsibilities

• Own and evolve marketing measurement infrastructure with dashboards, attribution, and KPI tracking across channels.
• Create clear reporting frameworks that show marketing effectiveness, CAC, conversion, and revenue impact.
• Lead monthly and quarterly performance reporting across Shopify, Amazon, Walmart, paid media, email, SEO, and organic social.
• Develop ROI analyses translating campaigns into CAC, contribution margin, retention trends, and payback.
• Maintain reporting systems that support strategic decisions for marketing and e‑commerce.
• Analyze customer behavior across Shopify, Google Analytics, Klaviyo, Amazon Seller Central, Walmart Marketplace, and other platforms to surface growth opportunities and inefficiencies.
• Produce recurring insights on customer behavior, retention, conversion, channel performance, product adoption, and purchasing patterns.
• Monitor competitor activity, pricing, positioning, and market trends to support strategy and category awareness.
• Partner with leadership to identify opportunities to improve marketing efficiency, lifetime value, and channel profitability.
• Support product launches and major campaigns through audience analysis, forecasting, measurement planning, conversion tracking, and post-launch performance analysis.
• Lead testing and optimization across Shopify, Amazon, Walmart, email, and paid channels including A/B tests and landing page performance.
• Provide data‑driven recommendations to guide channel prioritization, budget allocation, and campaign refinement.
• Collaborate with Finance and leadership on budget planning, forecasting, and marketing investment decisions grounded in measurable impact.
• Provide analytical direction and performance insights to Brand Marketing, Social Media, E‑Commerce, and external partners to improve execution.
• Support retailer presentations, product launches, and trade shows through forecasting, measurement frameworks, and post‑event reporting.
• Translate complex data into clear, actionable recommendations for leadership and cross‑functional teams.