Marketing Analytics Lead

USA (Remote)

$91K/yr – $144K/yrSenior Level7+ years expFull time

Posted 2 days ago

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Job Summary

Own and deliver marketing analytics solutions including dashboards, data models, and performance insights, guiding marketing leaders through measurement frameworks and cross-functional collaboration.

Own the end-to-end analytics workflow from data modeling to dashboard delivery.
Drive data-driven recommendations to optimize campaigns and programs across marketing channels.

Job Description

Responsibilities

Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.
Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.
Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.
Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.
Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.
Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.
Performs special projects, and additional duties and responsibilities as required.
Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.

Requirements

Education level required: Undergraduate Degree (4 years or equivalent).
Minimum experience required: 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles.
Hands on experience in modern data architecture and data modeling.
Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.
Strong programming experience in SQL, Python or R.
Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).
Proven ability to lead cross-functional workstreams and manage projects independently.
Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.
Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.

Benefits

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.

Flagstar Bank

Thank you for visiting Flagstar Bank, N.A. on LinkedIn, and we look forward to being part of your financial journey. Today, Flagstar Bank, N.A., is one of the largest regional banks in the country. The company is headquartered in Hicksville, New York. At December 31, 2025, the company had assets of $87.5 billion. We operate approximately 340 locations across nine states, with strong footholds in the greater New York/New Jersey metropolitan region and in the upper Midwest, along with a significant presence in fast-growing markets in Florida and the West Coast. We believe in cultivating a diverse, inclusive, and respectful workplace that engages employees, broadens perspectives, and encourages teamwork. We hire people who represent the talents, experiences, backgrounds, and diversity of the communities we serve. Together our goal is to deliver a new energy in banking to our customers, opening new doors for financial and personal success. Customers will have access to a broad spectrum of technology, products and services—all with a shared customer-first approach. Relationships are at the center of all that we do, enhanced by our commitment to delivering local market expertise, personalized solutions, and a long-standing focus on strengthening our communities. Follow us on LinkedIn to stay up to date on news and updates, new hires, community initiatives, access to our collective insights, and banking industry updates that you need to know.

Founded in 1987

Hicksville, New York, USA

7.2K employees

www.flagstar.com