Responsibilities

• Own the end-to-end marketing measurement ecosystem, from tagging and tracking through attribution modeling and performance dashboards.
• Build scalable data pipelines and reporting infrastructure that deliver timely, accurate performance visibility at the national, market, and community level.
• Partner with digital, IT, and sales operations teams to ensure data integrity across CRM, website, media platforms, and closing systems.
• Serve as the primary analytics partner to the SVP of Marketing, translating data into clear strategic recommendations.
• Develop media budget models that connect spend to pipeline, appointments, and closings, optimizing for both lead volume and margin targets.
• Lead quarterly and annual performance reviews. Synthesizing trends, identifying gaps, and recommending course corrections.
• Provide full-funnel buyer journey analytics, from first digital touchpoint through contract, surfacing conversion drop-off and quantifying opportunity.
• Build and maintain multi-touch attribution models that account for the complexity of the homebuying journey, including long sales cycles, offline conversion events, and co-op channel dynamics.
• Partner closely with the Director of Performance Marketing to optimize paid media efficiency and measure ROAS at the channel, market, and community level.
• Develop D360 buyer data utilization strategies that improve targeting, reduce cost per lead, and increase lead-to-sale conversion rates.