Responsibilities

• Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.
• Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
• Recommend upgrades, test and manage Adobe Extensions.
• Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
• Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.
• Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
• Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
• Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.
• Lead the communication and solutioning efforts between IT and Analytics/Business teams.
• Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.