Marketing Analytics Developer at Talbots | Hingham, MA | $100K/yr – $130K/yr

Marketing Analytics Developer

Hingham, MA (Hybrid)

$100K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize analytics tagging and data flow across Tealium, Adobe, and 3rd party pixels to enable real-time insights and reliable reporting.

Own and optimize tagging architecture and analytics integration across IT, Analytics, and business teams.
Lead end-to-end Adobe Analytics integrations with external vendors and maintain 3rd party pixels and extensions.
Partner with data analysts to interpret data, find optimization opportunities, and ensure QA/stability after releases.

Job Description

Responsibilities

Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.
Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.
Recommend upgrades, test and manage Adobe Extensions.
Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.
Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.
Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.
Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.
Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.
Lead the communication and solutioning efforts between IT and Analytics/Business teams.
Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.

Talbots

Talbots began from a singular & personal vision, inspired by a joy of discovery and fueled by a commitment to timeless and timely fashion, extraordinary quality and memorable service. In 1947, Rudy and Nancy Talbot, two passionate and entrepreneurial New Englanders, put an ad in The New Yorker. And what started out as 3000 fliers ultimately became a catalog with a cult following—treasured for its spirited voice and modern classic product. Soon they moved into an historic Hingham, Massachusetts, house where they painted the front door a welcoming red to signal that here was an oasis of inspiration and hospitality. Through the decades, Talbots has expanded beyond New England and developed a devoted following of smart shoppers who rely on gracious service, great quality, timeless pieces—and Talbots famous "surprise and delight." Today Talbots is a dynamic combination of heritage and innovation, translating the original Talbots DNA for today's culture. Our omni-channel expression includes 500 core and outlet stores, throughout the country and Canada, and a growing e-commerce business. Learn more about Talbots visit talbots.com/aboutus

Founded in 1947

Hingham, Massachusetts, USA

jobs.knitwellgroup.com/talbots